About lovinahome

A property portal
that picks a side.

We built lovinahome because the Irish market deserved better than two big incumbents racing each other to the bottom on enquiry quality. We're independent and on the buyer's side by default.

6,097
Licensed Irish agents on the PSRA register
32,000+
Propertymark-registered agents in the UK
100%
Of buyer-facing AI tools, free
€0
Of your enquiry data sold to anyone, ever
What we believe

Four opinions we don't apologise for.

Buyers are people, not leads.

On every other portal you're a "lead" — your details are sold on to ten different mortgage brokers within minutes. On lovinahome you're a person looking for a home, and your data stays where you put it.

AI should do the boring bits.

A great listing takes a couple of hours to write well. We use our AI to draft the title, description, highlights, SEO and a sensible price band in under a minute — so a busy home owner or solo agent can compete with a big agency.

Verified beats marketed.

Every agent on lovinahome is cross-checked against the PSRA register by a human. Every BER is cross-checked against the SEAI database. Every recent sale shown is from the official Property Price Register. Marketing copy is not evidence.

Selling your home shouldn't cost €15,000.

On a €700,000 sale the standard 1.5% commission is €10,500 plus VAT — for a service that's mostly photos and a website upload. We let private home owners list themselves with AI doing the heavy lifting. The commission stays in your pocket.

How lovinahome started.

We tried to buy a home in Dublin in 2024. Twelve viewings, four "best and finals", three rejections, and a stack of enquiries that turned into spam from mortgage brokers we never asked to hear from. The agents were fine. The portals were the problem.

We wanted to know — honestly — what each home would actually cost us, how it compared to what sold last year on the same road, and whether the BER was real. Nothing on the existing sites told us any of that without a phone call.

So we built the site we wished existed. Open Property Price Register data on every listing. BER cross-checked against the SEAI database. An AI cost calculator that tells you the all-in number, not just the headline. And, because the same problem hits sellers from the other side, an AI listing assistant so a private home owner can write a listing as good as a top agency's — in five minutes.

We're a small, independent team — no agency network, no portal incumbent, no VC pressure to flip your data. We'd like to keep it that way.

Radical transparency

How we actually make money.

We think you deserve to know. So we tell you.

Estate agent subscriptions

€29 – €199 per month from agents who want unlimited listings, branded profiles and the Verified Agent badge. Most of our revenue.

Private seller fees

€49 one-off Pro Seller plan for home owners who want extras (featured placement, until-sold tenure, AI floor-plan storyteller). Listing for free is also an option.

Featured & boost placements

Optional paid boosts for any listing — featured cards on the homepage and area pages.

Vetted partner referrals

Hand-picked mortgage brokers, solicitors and BER surveyors pay us a referral fee only when you choose to engage them — never on your enquiry. You\'ll always see who the partner is and what we earn. See our partners.

Never: we don\'t sell your data.

No "lead packs" sold to mortgage brokers. No data sold to insurance firms. No spam pipelines. If you enquire about a property, the message goes to the seller — and only to the seller.

What sets lovinahome apart

Four things you won't find elsewhere in Ireland.

AI Listing Assistant

Our AI writes your listing in 30 seconds — title, description, highlights, photo analysis, suggested price. Free during beta.

PSRA-Verified Agents

Every agent on the platform is manually cross-checked against the official PSRA register. Real badge, real check.

Live PPR Intelligence

Every listing shows what nearby homes actually sold for. Median, year-on-year, sold-vs-asking gap — straight from the public register.

Independent & Irish

No agency network owner. No portal incumbent. Built by people buying and selling homes themselves.

For estate agents

A portal that works with you, not against you.

Buyers come to lovinahome already calibrated — they've seen the real BER, the PPR median for the road, and an AI fair-value band. Your viewings are with people who already understand the property. Conversion goes up, time-wasting drops.

  • 30 days free, no card-required to browse the platform first
  • Buyer enquiries go directly to your inbox — no broker in the middle
  • AI Listing Assistant on every property — cut writing time by 90%
  • Branded profile page and area-page sponsorship on Premium
Verified Agent
PSRA cross-checked
Manually verified within 1 working day

Buyers see a green Verified badge on your profile, your listings, and your enquiry replies. We don't hand the badge out — every agent's licence number is checked against the public PSRAregister by a human.

Talk to us.

Question, idea, complaint or partnership pitch — there's a real human at the end of every email.

We value your privacy

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